Week 1: The Honeymoon Phase

The first week felt like a productivity high. Our content calendar was neatly laid out. Captions were witty. We had Canva templates, brand colors, and an energy level that could power a small village.

We even scheduled posts in advance. Look at us — professional and punctual.

We were replying to comments within minutes, stories were being updated in real-time, and engagement started to pick up. It was thrilling. We felt like digital rockstars.

But by Day 6, the cracks started showing.

Week 2: The Fog Rolls In

This is the part no one tells you about. When you’re pushing out content daily, the ideas don’t dry up — your brain does.

We began arguing over whether a reel idea was “funny enough,” what time of day was best to post, and if our hashtags needed reworking. Each decision felt heavier. Captions took 45 minutes to write instead of 10.

We had to start choosing between writing content and doing actual business. And spoiler: sometimes, we chose content. Which led to a growing to-do list and a feeling of being “busy” without actually making progress.

Also, we had a post that flopped. Big time. We’re talking two likes in three hours — and one of those was our mom.

Confidence? Shaken.

Week 3: Burnout and Existential Crises

By the third week, we were staring at our phones like they personally betrayed us. The pressure to be clever, relevant, educational, entertaining — and on time — was starting to feel a lot like working two jobs. But only one of them paid. (And barely.)

We lost track of how many coffees we drank. Sleep schedules? Nonexistent. We were staying up to post. Setting alarms for weekends. Refreshing our feeds to see if people “liked it yet.”

This was the week we lost two team members to “personal reasons.” Translation: they saw what daily posting does to your soul and ran.

Also, someone tried to copy our post word-for-word and pass it off as their own. We were too tired to even be mad. We just sent them a DM that said, “Good luck.”

Week 4: The Great Identity Crisis

We started the month thinking we were a brand with a voice. But by Day 25, we weren’t even sure what we sounded like anymore.

One day we were funny. The next day we were motivational. Then we tried something emotional and everyone got confused.

Our analytics reflected this whiplash — engagement dipped, followers dropped, and even our loyal audience started asking, “Wait, what is it you guys do again?”

We spent two hours debating whether to post a carousel or a reel. Two. Hours. For content that would be swiped past in five seconds.

We had a realization: We were spending all our time being visible, but not enough time being valuable.