Three people. One studio.

We’re Dot And Draft.
Three people, three stories.

WordPress.

I design and build WordPress websites, plus the social media posts and posters that go with them. By day I’m a project manager at a website development company — so I keep every project on track.

— Vinood Ask me about WordPress, website design and timelines.

Words.

I write the words — website copy, articles and everything in between — and make sure people can find them on Google. As a regional content specialist, I know how to speak to the people you want to reach.

— Shalini Ask me about copywriting, articles and SEO.

Shopify.

I’m our Shopify specialist — store builds and the custom code that themes can’t do. I also make our reels and posters, and work as a developer for a UK-based company.

— Naven Ask me about Shopify, custom code and reels.

It started with 1 website at a kitchen table. Since then, we’ve worked with 68 clients, launched 12 websites and published 532 pieces of content — and we’re still just 3 people.

01A dot.

Every project starts as an idea. Ours was a friend’s bakery that needed a website.

02A line.

We sketched it out around a kitchen table, over three weekends.

03A draft.

Word got round. Her neighbour asked next, then his cousin.

04Dot And Draft.

Now it has a name — and the three of us still work the same way.

02 · Meet the team

Every project is handled by the three of us, from the first call to launch day.

The people behind the work.
No middlemen.

Tap a portrait to meet them

Vinood
WordPress specialist 6 years

On your project

I design your website and build it — on WordPress or as a fast static site — along with the logo, social media posts and posters that go with it.

Now

Project manager at a website development company.
- WordPress
- Static sites
- Web design
- Logo design
- Social posts
- Posters
- Adobe Illustrator
Shalini
Content strategist 7 years in marketing

On your project

I plan what you’ll say and when — social media, blogs and articles — and write SEO content for your website, plus newsletters and email campaigns.

Now

Regional content strategist.
- Content strategy
- SEO content
- Blogs & articles
- Social media plans
- Newsletters
- Email marketing
Naven
Shopify specialist 3 years

On your project

I build Shopify stores and look after them once they’re live — set-up, custom code and the changes themes can’t do on their own.

Now

Developer for a UK brand, managing its UK, US and European stores.
- Shopify
- Custom code
- Store set-up
- Store management
- Multi-region stores

03

How We Work

From first message
to launch day.

No surprises. Here’s exactly what happens once you get in touch.

Step 1 of 5 · Day 1

Say hello

Send us a message or a WhatsApp. Tell us about your business and what isn’t working.

You: Tell us about your business and what you need.
Us: Reply within a day with honest first thoughts.

Step 2 of 5 · Week 1

A proper chat

A short call to understand your goals, your customers and your budget.

You: Share your goals, examples you like and your budget.
Us: Ask the right questions and suggest what you actually need.

Step 3 of 5 · Week 1

A clear proposal

A fixed price, a timeline and exactly what’s included — no surprises later.

You: Read it, ask anything, and say go.
Us: Put the price, timeline and scope in writing.

Step 4 of 5 · Weeks 2–5

Design, write, build

Vinood designs and builds, Shalini writes, Naven handles Shopify. You see progress every week.

You: Give feedback on each draft (two rounds of changes included).
Us: Design, write and build — with an update every week.

Step 5 of 5 · Week 6 +

Launch & look after

We launch, show you how to update it yourself, and stay on hand afterwards.

You: Give the final OK and learn the basics.
Us: Launch it, train you, and fix anything that comes up.

Timelines are for a typical website project. Content, SEO or Shopify work on its own may run on a different schedule — we’ll confirm yours in the proposal.

04

Who We’re For

We’re not for everyone.
And that’s fine.

Honest about who we work best with — it saves us both time.

A great fit if you…

Run a small business, shop or practice
Want a website or online store you can update yourself
Care how your brand sounds, not just how it looks
Want content that keeps working — blogs, SEO, newsletters
Like talking directly to the people doing the work

Probably not a fit if you…

Need a 200-page site live by Friday
Want the cheapest quote, whatever it takes
Need a big team on call around the clock
Aren’t ready to give feedback along the way

05

Why A Small Team

Not a freelancer.
Not an agency either.

The care of one person, the skills of a team.

One person

Direct and personal
Affordable
But one pair of hands
Usually one skill

The sweet spot: us

You talk to the people doing the work
WordPress, words and Shopify under one roof
Fair, fixed prices
Small enough to care, big enough to cover it all

A big agency

Every skill in-house
But layers of managers
Higher prices
You’re one client of many

06

Kind Words

Don’t just take
our word for it.

A few words from people we’ve worked with.

“They didn’t just build us a website — they figured out what we were actually trying to say. Enquiries doubled in two months.”

Aarrohi · Website + copy

“Every question got a real answer from the person doing the work. It never once felt like dealing with an agency.”

Herstory · Writing + content

“Our store finally does what we need it to, and we can update it ourselves. Sales are up and the stress is down.”

Hive Life · Shopify store

“The posts look like us and sound like us. People actually comment now.”

Ecoqueen · Social media

Available for work

Let’s build something
that works for you.

Tell us about your business. We’ll get back to you within a day with honest advice — even if that means we’re not the right fit.

Start a project See our work

We’re Dot And Draft.Three people, three stories.