To ensure the content aligned with Ecolife’s mission of promoting a more sustainable lifestyle, I began by studying their existing Instagram presence — focusing on post frequency, tone, color schemes, and user engagement patterns. I also reviewed their website to understand key messaging pillars such as zero-waste living, eco-conscious products, and climate education. Additionally, I analyzed top-performing content from similar eco-brands and reviewed insights on Gen Z and Millennial behavior toward green living. This gave me a clear direction to craft something that felt authentic to Ecolife’s audience — both informative and emotionally engaging.

I created the static and carousel visuals in Adobe Illustrator, carefully structuring each frame to work independently and collectively. Text overlays were tested for readability against different lighting conditions on mobile screens. The final assets were exported in both high and compressed formats for quality control and fast loading. If the post included animation (e.g., looping tips or icon transitions), those were produced in After Effects and exported to meet Instagram’s file size and format guidelines. I ensured all branding elements — including logos, fonts, and color codes — matched Ecolife’s style guide.

The core idea for this post was “Small Habits, Big Impact” — highlighting three everyday lifestyle swaps that reduce waste and carbon footprint. I wanted to move away from overwhelming environmental statistics and instead focus on encouraging, empowering language that feels doable for the average viewer. The concept taps into Ecolife’s philosophy of inspiring change through education and compassion, not guilt. Each carousel card emphasized one habit (e.g., reusable bags, composting, switching to bamboo toothbrushes), paired with a visual cue and a friendly, motivating caption.