Draft 01
The brief
Patients kept asking the same questions at the front desk, and the website had nothing to point them to. Demo copy — this client is made up, to show how a case study of this kind looks. The real story of a project goes here.
All work
Content
Northpoint Clinic
A content plan and a monthly run of plain-English health articles that patients actually read.
- Client
- Northpoint Clinic (demo)
- Year
- 2026
- What we did
Draft 02
What we did
We turned the top twenty questions into a twelve-month plan of articles and a short monthly newsletter. Demo copy — this client is made up, to show how a case study of this kind looks. The real story of a project goes here.
- Content Strategy
- SEO Articles
- Newsletters
Final
The results
- Articles published
- 18
- Search visits
- +120%
- Newsletter open rate
- 42%
Demo pull quote — one line from an article, to show the voice.
Selected articles
-
When to see a doctor about a cough
Demo teaser — a short, calm guide to the signs worth checking.
-
Your first visit, step by step
Demo teaser — what to bring, how long it takes, what happens next.
-
The monthly health letter
Demo teaser — one tip, one clinic update, one question answered.
Answers before they ask
Each article answers one real question from the front desk, in plain words. Demo copy — this client is made up, to show how a case study of this kind looks. The real story of a project goes here.
Demo testimonial — a made-up client, so no real quote here.
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