Draft 01
The brief
Clients only heard from the firm when something was due, and the website hadn’t changed in years. Demo copy — this client is made up, to show how a case study of this kind looks. The real story of a project goes here.
All work
Content
Ledger Lane
A year-round content plan — guides, a newsletter and LinkedIn posts — so tax season stops being the only time clients hear from them.
- Client
- Ledger Lane (demo)
- Year
- 2025
- What we did
Draft 02
What we did
One plan for the whole year: a guide each month, a newsletter, and short LinkedIn posts from the partners. Demo copy — this client is made up, to show how a case study of this kind looks. The real story of a project goes here.
- Content Strategy
- Articles
- LinkedIn Posts
- Email Marketing
Final
The results
- Guides written
- 12
- LinkedIn posts
- 48
- New client enquiries
- +30%
Selected guides
-
Tax deadlines for small businesses
Demo teaser — every date that matters this year, on one page.
-
Bookkeeping in ten minutes a week
Demo teaser — a simple routine that saves a stressful March.
Selected LinkedIn posts
-
Three receipts to keep
Demo caption — and the one most people throw away.
-
Ask a partner
Demo caption — this month’s most-asked question, answered.
Demo testimonial — a made-up client, so no real quote here.
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